Web Marketing Services

"Java Web Services gives the experienced Java developer a way into the Web Services world. It helps you to understand what's going on, what the technologies mean and how they relate, and shows Java developers how to put them to use to solve real problems. You'll learn what's real and what isn't; what the technologies are really supposed to do, and how they do it. "Java Web Services shows you how to use SOAP to perform remote method calls and message passing; how to use WSDL to describe the interface to a web service or understand the interface of someone else's service; and how to use UDDI to advertise (publish) and look up services in each local or global registry. "Java Web Services also discusses security issues, interoperability issues, integration with other Java enterprise technologies like EJB; the work being done on the JAXM and JAX-RPC packages, and integration with Microsoft's .NET services. The web services picture is still taking shape; there are many platforms and APIs to consider, and many conflicting claims from different marketing groups. And although web services are inherently language-independent, the fit between the fundamental principles on which Java and web services are based means that Java will almost certainly be the predominant language for web services development. If you're a Java developer and want to climb on the web services bandwagon, or if you only want to "kick the tires" and find out what web services has to offer, you will find this book indispensable.

Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace. Web Metrics provides you with everything you’ ll need to know to measure your online business strategy, including: Types of Web metrics tools, services, techniques, and standards for Web measurementWays to fully integrate Web metrics with the customer experienceDetails on how to use metrics to meet specific business goals The companion Web site includes links to online tools, resources, and white papers.

Web Services Discovery - After Web services are created and published in Web services registries such as UDDI or Web Services Inspection Language (WSIL) documents, the service users or consumers need to search Web services manually or automatically. The implementation of UDDI servers and WSIL engines should provide simple search APIs or web-based GUI to help find Web services.

Web Services for Remote Portlets - Web Services for Remote Portlets (WSRP) is a standard for Web portals to access and display portlets that are hosted on a remote server. The WSRP specification defines a web-service interface for interacting with interactive presentation-oriented web services.

Java Web Services Development Pack - The Java Web Services Development Pack (JWSDP) is a free software development kit (SDK) for developing Web Services, web applications and Java applications with the newest technologies for Java.

Bravenet Web Services - Bravenet Web Services, Incorporated, headquartered in Parksville, British Columbia, Canada was founded in 1997 by Brad Knorr and David Shworan. Bravenet is a provider of services, tools, and resources useful to webmasters, such as web hosting, web forums, guestbooks, and clip art.

webmarketingservices

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